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NCSoft's Q2 Results: Lineage M's Marketing Surge
If NCSoft’s latest quarterly financial results left you puzzled, Mirae Asset Daewoo Co. may offer some clarity. This Seoul-based analyst group points out that although the Lineage series initially appeared strong, its revenue underperformed expectations. This was despite Lineage M ranking as the highest-grossing game on both Android and iOS platforms. A notable factor was the marketing...
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