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The Spectrum of Digital Retail: A Guide to GCC E-Commerce Market Types
The Dominant Model: Business-to-Consumer (B2C) E-Commerce When most people think of e-commerce, they are picturing the Business-to-Consumer (B2C) model, and this is unquestionably the largest and most developed of the GCC E-Commerce Market Types. This category encompasses all online transactions where a business sells products or services directly to an individual end-consumer. The B2C...
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