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Unpacking the Massive and Growing Multi-Billion-Dollar Global OTT Market Value Today
A Multi-Hundred-Billion-Dollar Valuation Driven by a New Media Order The global over-the-top (OTT) market represents an industry of staggering economic value, with a total annual valuation well into the hundreds of billions of dollars. This massive valuation is a direct reflection of the fundamental shift in global media consumption, as audiences migrate en masse from traditional broadcast and...
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